News
|
FOR IMMEDIATE RELEASE
CONSUMERS PUT ON THEIR DANCING SHOES AND BOOGIE INTO LOCAL RETAILERS TO PURCHASE KONAMI’S DANCE DANCE REVOLUTION
PlayStation Version of Critically Acclaimed Arcade Game Hits Retail Shelves
REDWOOD CITY, Calf. – March 29, 2001 – Konami of America, Inc. heats up living room floors across the country with the highly anticipated launch of Dance Dance Revolution (DDR) for Sony PlayStation®. Following in the footsteps of the hugely popular arcade game, the home adaptation of the game combines fun, excitement, competition, choreography, and a high-energy workout. Dance Dance Revolution is rated "E" for Everyone and is available at an SRP of $29.99. In addition, the special dancepad accessory and a bundle pack containing the game and dancepad will be available in April 2001 and May 2001 respectively. Dance Dance Revolution is available at select retailers and through Konami’s on-line store at www.konami.com.
"Dance Dance Revolution offers the ultimate interactive entertainment experience – combining high-energy dance music, bright and colorful graphics, dancing and fun with a whole new level of innovative game play," said Jason Enos, Product Manager for Konami of America, Inc. "Players and spectators all over the country have been captivated by its arcade counterpart and now everyone can take part in the revolution in the comfort of their own homes." DDR showcases a wide variety of pulsating dance music including pop, disco, techno, house, Latin, drum n’ bass, and hip-hop. With bikini season around the corner, consumers can play the special "work out" mode which enables individuals to track calorie burning while getting into shape. Those not familiar with the arcade game can switch to the comprehensive lesson mode tutorial that makes learning how to play easy. A multitude of options and difficulty settings are available, allowing dancers of all ages to participate. Additionally, DDR features multiple gameplay modes including single-player, two-player competitive and two-player cooperative for endless replay value.
The DDR arcade game made its debut in Japan in October 1998 and quickly became the No.1 gaming craze in the country. The arcade success of the game was further enhanced by the release of the home version in Japan in March 1999. Multiple versions have been released since the original version resulting in cumulative sales of over 3 million units in Japan. DDR arcade fever hit the US later that same year, becoming one of the top grossing games at arcade centers.
About Konami Konami is a leading developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market. Konami's action and adventure titles include the popular franchises Metal Gear Solid, Silent Hill and Castlevania, among other top sellers. In addition, the company has an agreement with ESPN to develop and publish sports games. The latest information about Konami can be found on the Web at www.konami.com. Konami Co., Ltd. is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami of America, Inc. in the US and Konami of Europe in Frankfurt, Germany.
# # #
DANCE DANCE REVOLUTION is a registered trademark of KONAMI CORPORATION. KONAMI® is a registered trademark of KONAMI CORPORATION. © 1998 1999 2000 KONAMI. All rights reserved. PlayStation and PlayStation logos are registered trademarks of Sony Computer Entertainment Inc. Contact: BENDER/HELPER IMPACT Tammy Schachter 310/477.4647 x.261
|
del.icio.us
Digg This
Glink It