TDK Impulse Debuts with SHREK® TREASURE HUNT for the PlayStation® computer entertainment system

WESTLAKE VILLAGE, Calif. – October 18, 2002 – TDK Mediactive Inc. (OTC: TDKM.OB), a global publisher of entertainment software, announced a new video game publishing imprint dubbed TDK Impulse. The division officially launches today with the shipping of its first game, Shrek® Treasure Hunt for the PlayStation® computer entertainment system. Available at major retail outlets nationwide, the title will carry a suggested retail price of $9.99 (U.S.).

“With video games reaching mass market proportions like never before,” said Stefan Serwe, vice president global marketing at TDK Mediactive, “we felt the time was right to launch the TDK Impulse label. These titles, in particular, will be identified by their broad consumer appeal and will be marketed with a mass market price point, making them essentially impulse purchases. We are very proud to launch TDK Impulse with Shrek® on PlayStation®, combining the strength of one of the biggest consumer brands in entertainment with the mass market reach of the video game platform with the largest installed user base. ”

Shrek® Treasure Hunt is an action game loaded with fun. The title features 10 different activity-based levels and is set against the backdrop of Shrek’s swamp. Shrek and Princess Fiona are planning a picnic, but the Three Blind Mice have borrowed Shrek’s picnic materials and misplaced them. It is now up to Shrek to find the missing items and save the day. Mini-game activities include fishing, to tug-of-war and crossing the dreaded rope bridge.

Worldwide sales of TDK’s Shrek interactive titles have been highly successful, exceeding 1.2 million units across four platforms to date (Xbox , Game Boy® Advance, Game Boy® Color and PC CD ROM).

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one game console, Xbox‘ video game system from Microsoft, and the Nintendo GameCube , Game Boy® Advance and Game Boy® Color systems.  The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE: TDK) global effort to expand its offerings to consumers of entertainment-oriented products.  More information about TDK Mediactive and its products is available at
www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements.  Readers should not place undue reliance on forward-looking statements, which reflect management’s view only as of the date hereof.  The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance.  Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

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